Public Policy

Cove Strategies specializes in established relationships and connections to Republican officeholders and center-right influencers. Public policy is a dynamic business, and the political environment surrounding an issue increasingly affects the outcome. The team at Cove understands this and we apply our extensive experience in determining the best way to build outside support for the desired legislative outcome.

Through our decades of working alongside fellow Republicans and conservatives, we have earned respect and built strong relationships. Our reach extends to Republican and conservative officeholders and their staff including members of the congressional leadership, key committee chairmen and new conservative voices in both houses of Congress.

Communications Strategy

Our team includes seasoned strategists who have successfully developed and implemented comprehensive and effective communications plans for high-stakes public policy and political campaigns.

At Cove, we help clients find their voice and share their story. Our goal is to develop key messages that resonate with target audiences and to identify the right platforms – including television, radio, print and online – to achieve the desired outcome.

We work closely with media outlets to pitch stories and ensure placement in key national and regional press. We also have developed relationships with journalists and opinion writers in media outlets across the country. Our expertise includes working with Hispanic media outlets and specialty media, such as religious press.

We also provide full-service communications and support including: crisis communications, rapid response, speechwriting, drafting press materials including media advisories and press releases, writing opinion pieces and blog posts, and coordinating social media and marketing campaigns.


We are experienced in building and managing long-lasting coalitions that amplify our clients’ messages and help achieve public policy objectives. As a team of center-right veterans, we turn to our influential network of conservatives to engage organizations with a natural stake in our clients’ issues. These organizations are able to provide valuable support for policy positions and reach key audiences in Congress, the media and the public.

The key to educating Congress is to position a public policy goal in the right way from the very start. Congress is passing fewer bills then at any time in modern history, and the ability to find a legislative avenue can be challenging. It becomes imperative to devise a comprehensive strategy that includes congressional education and a message to natural allies, who often need to be informed about the various facets of a particular policy issue. With constantly changing political tides, new trends, and new voices, we at Cove Strategies understand and can interpret these dynamics for our clients.

Advocacy Campaigns

Cove Strategies provides a wide range of services to assist organizations in creating or communicating to their grassroots network or to broader constituent groups. Having helped manage presidential, congressional, state and local campaigns, our team can develop, execute and manage the plan of action needed in any successful issue-based campaign. Our reach extends to all fifty states and plans are customized to reach specific and diverse audiences.


The fundraising capabilities at Cove Strategies blend knowledge of donor cultivation with the experience of raising money for non-profits, candidates, political action and national committees. We develop creative approaches and rally donors to help organizations reach their financial goals.

“Matt Schlapp and Cove Strategies are superb government affairs advisors. They give prompt, thoughtful and creative advice and work effectively to implement it.”

– David E. Redlick, Special Advisior to Leerink Partners